The Mature Fitness Shoppe was developed to serve as "Resource Central" for health-conscious older adults as well as for health and fitness professionals who work with senior populations.

Mission Statement

The Mature Fitness Shoppe promotes good health, active living, and the enjoyment of a richly satisfying quality-of-life among senior adults. To fulfill this mission, the Mature Fitness Shoppe provides outstanding resources to help individuals achieve optimal personal wellness. We also equip health-fitness professionals with the tools they need to successfully advance healthy, active lifestyles among their elderly adult clientele.

Guiding Principles

Although there are many health-fitness publications and DVD productions geared to older adults, there has been an ongoing problem in that senior adult resources were scattered all over the internet, not to mention in this-or-that store around town. But mature shoppers shouldn't have to hop from website to website, drive from store to store, and sift through scores of items to find age-compatible fitness products. So, the Mature Fitness Shoppe provides the solution by bringing together the best in senior adult health and fitness resources—all in one convenient location!

Because true fitness is comprehensive, the Mature Fitness Shoppe identifies and makes available superb health-promotion resources in all of the vital dimensions of wellness. Good nutrition, essential for a positive journey through life, is approached through the eyes of the discerning mature adult. Likewise, the Mature Fitness Shoppe features a broad variety of excellent physical activity options, ranging from aquatics, chair-seated work, functional fitness and fall prevention exercises to aerobic dance, stretch, fitness walking, strength training, sports conditioning, yoga, and tai chi.

Still, there's more to maximizing mature adult quality-of-life than establishing top-notch diet and exercise habits. For example, the Mature Fitness Shoppe researches and provides responsible information on managing special health concerns. Of course, mental and spiritual health are also key to a hopeful and satisfying life experience. So, the Mature Fitness Shoppe features products designed to enhance memory, bolster emotional and social well-being, and delve into fascinating subjects like the mind/body/spirit connection.

Taking mature adult wellness to an even higher plane, the Mature Fitness Shoppe explores many of life's special joys and delights. Visitors will find informative guides to healthy hobbies, popular interests, and current mature adult wellness and lifestyle opportunities. Recognizing that humor, fun, and loving relationships are health-affirming aspects of life, the Mature Fitness Shoppe also offers a hand-picked selection of specialty items and gifts that say "I care! Live well!"

In the Mature Fitness Shoppe, family caregivers will find practical resources they can use to help the loved ones who rely upon them, and professionals will find the support they need to sustain rewarding careers in the field of mature adult health-fitness services.

Commitment to Value and Excellence

The Mature Fitness Shoppe is especially designed to be simple and convenient to use. No more searching for products sprinkled throughout the worldwide web or here-there-and-everywhere across town!

Because this internet shoppe specializes in mature adults, our inventory is prescreened to be suitable for that demographic group—including products for high-fit, active individuals and for individuals with special health concerns. We offer the finest in books, videos, and DVDs for personal use as well as for instructional purposes.

All of our carefully selected health-promotion products are produced by respected publishers, fitness experts, and health care authorities. Likewise, our professional education resources are peer-reviewed and approved for continuing education credit by major fitness-industry organizations.

Of special interest to smart shoppers: At the Mature Fitness Shoppe, we fight inflation because we believe people trying to get healthier deserve a break. We are committed to providing extraordinary savings on quality merchandise!

Parting Message

In accord with our mission, guiding principles, and commitment to value and excellence, the Mature Fitness Shoppe focuses on personal and professional pathways to health, happiness, the can-do spirit, and a bright future ahead for all mature adults. Thank you for stopping by to see us at the Mature Fitness Shoppe. We hope you will enjoy your visit and that you will return often.